Hunt Valley Business Forum Seminar
Monday, March 27, 2000, 8:45 AM – 11:15 AM
The Loyola Graduate Center, Timonium, Maryland

"Sparking Success with Electronic Commerce"

Electronic commerce offers a fresh and lucrative approach to business. It forges accessible technology with innovative marketing practices to rapidly expand opportunities, improve service, and reduce cost. Its growth is as unprecedented as it was unexpected, and the electronic market is forecasted to expand to over $1.4 trillion in just a few years. How much will be captured by your business or by your competitors?

This presentation will focus on the concerns of small and medium-sized businesses
and will address these questions:

• Why is electronic commerce different and how do these differences impact your products, development strategies, and organization?
• What marketing approaches work in this new dynamic environment?
  You might be surprised.
• What technologies support this dynamic exchange and how do you manage them?
  The answers to these questions will assist you in formulating realistic strategies that will make electronic commerce happen for your business.
• What tools and techniques are available to help you get a jump start into electronic commerce?
  There are many free and inexpensive tools available on the Internet.

Presenters:

Dr. Doris Van Doren, Professor of Marketing, Loyola College, teaches marketing and electronic commerce courses in the MBA program at Loyola College. She publishes regularly in the areas of service marketing and marketing planning, and recently published two articles on Internet marketing in the Journal of Consumer Marketing and the Journal of Marketing Communications. Dr Van Doren also consults with medium-sized companies focusing on strategic planning and marketing competence.

John W. Hebeler, Jr., Vice President – Electronic Commerce Architecture, Deutsche Bank Alex Brown, and Adjunct Professor, Loyola College, has almost 20 years of experience with Internet technologies, most recently focusing on electronic commerce. His numerous publications center on the effective use of technologies to advance business goals and he is currently working on an electronic commerce textbook with Dr. Van Doren. Mr. Hebeler and Dr. Van Doren developed and teach electronic commerce courses at Loyola College.

Lawrence E. Burgee, Executive Director – Lattanze Center for Executive Studies in Information Technology, and Adjunct Professor, Loyola College, has 15 years of experience in the field of information technology and has been working on Internet and Web projects since 1994. Mr. Burgee teaches business support technologies in the MBA program and international marketing and international business in the undergraduate program. He is currently completing a PhD program in information systems at UMBC where he is studying international and cultural issues in electronic commerce.

There is no fee for Hunt Valley Business Forum Members. There is a $20 fee (bring check made payable to Hunt Valley Business Forum) for non-members. Continental breakfast will be served. To register, Email the following information to Bill McDonnell, Executive Director, at bill@hvbf.org:

Name, Company, Title, Address, Telephone, Fax, and Email Address.