CANCELLED: Marketing Roundtable: How to Sharpen Your Competitive Edge

  • February 16, 2016
  • 8:00 AM - 9:30 AM
  • Renegade Communications, 10950 Gilroy Rd, Hunt Valley, MD 21031

Registration


Registration is closed
 

The marketing Roundtable proudly presents...

 HOW TO SHARPEN YOUR COMPETITIVE EDGE

Speaker:


Paul Field, Chief Strategy Officer at Renegade        
Paul leads the BrandVision™ brand re-sharpening process at Renegade, and provides strategic leadership and marketing consultation to clients and agency management. He began his career on Madison Avenue, leading a broad array of major brands, such as AstraZeneca, Avon, Charles Town Races & Slots, Choice Hotels, DuPont, Lucite, and Ryland Homes, among many others.

Paul holds an American Studies degree from Yale, where he was awarded the Howard B. Dean Memorial Scholarship. He is a frequent national speaker and author on marketing topics. Paul’s board service includes the Certification Board of Infection Control and Epidemiology; Board of Governors, Maryland Joint Child Support Council; Board of Directors, Provoke Radio, Inc.; and Board of Trustees, Radio Mass of Baltimore. 
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Competition is tough these days across the board.  Learn the powerful secrets to sharpening your brand.  
       

Topics covered, led by Paul Field, Chief Strategy Officer at Renegade Communications, Include...

  • What is a brand and why should I brand? 
  • The four brand drivers.
  • How to identify key brand issues and build management’s buy-in.
  • Conducting insightful customer and employee quantitative research.  
  • Conducting insightful customer and employee quantitative research.  
  • Leading a brand ideation session to generate a new shared brand vision.  
  • Preparing a focused brand architecture model. 
  • Translating a new brand strategy into powerful, emotional creative concepts. 

WHEN:

Tuesday, February 16th, 2016

LOCATION:

Renegade Communications
10950 Gilroy Rd, Hunt Valley, MD 21031

TIME:

Networking & Breakfast
8:00 to 8:30 AM

Presentation
8:30 to 9:30 AM

SPONSOR:


First Time Registration: Free
Non-Member Registration: $35
Member Registration: Free

 
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