CANCELLED: Marketing Roundtable: How to Sharpen Your Competitive Edge

  • February 16, 2016
  • 8:00 AM - 9:30 AM
  • Renegade Communications, 10950 Gilroy Rd, Hunt Valley, MD 21031


Registration is closed

The marketing Roundtable proudly presents...



Paul Field, Chief Strategy Officer at Renegade        
Paul leads the BrandVision™ brand re-sharpening process at Renegade, and provides strategic leadership and marketing consultation to clients and agency management. He began his career on Madison Avenue, leading a broad array of major brands, such as AstraZeneca, Avon, Charles Town Races & Slots, Choice Hotels, DuPont, Lucite, and Ryland Homes, among many others.

Paul holds an American Studies degree from Yale, where he was awarded the Howard B. Dean Memorial Scholarship. He is a frequent national speaker and author on marketing topics. Paul’s board service includes the Certification Board of Infection Control and Epidemiology; Board of Governors, Maryland Joint Child Support Council; Board of Directors, Provoke Radio, Inc.; and Board of Trustees, Radio Mass of Baltimore. 
Competition is tough these days across the board.  Learn the powerful secrets to sharpening your brand.  

Topics covered, led by Paul Field, Chief Strategy Officer at Renegade Communications, Include...

  • What is a brand and why should I brand? 
  • The four brand drivers.
  • How to identify key brand issues and build management’s buy-in.
  • Conducting insightful customer and employee quantitative research.  
  • Conducting insightful customer and employee quantitative research.  
  • Leading a brand ideation session to generate a new shared brand vision.  
  • Preparing a focused brand architecture model. 
  • Translating a new brand strategy into powerful, emotional creative concepts. 


Tuesday, February 16th, 2016


Renegade Communications
10950 Gilroy Rd, Hunt Valley, MD 21031


Networking & Breakfast
8:00 to 8:30 AM

8:30 to 9:30 AM


First Time Registration: Free
Non-Member Registration: $35
Member Registration: Free

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