Business Development and Marketing Roundtable: Driving Revenue with Sales & Marketing Alignment

  • May 17, 2016
  • 8:00 AM - 10:00 AM (EDT)
  • Loyola University Sellinger School of Business, 2034 Greenspring Drive Timonium, MD 21093

Registration

  • If you are a first-time visitor of the HVBF, you are eligible for free admission to one (1) HVBF event. Please visit our Contact Page (http://hvbf.org/contact-hvbf) to request your complementary admission.

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The Business Development Roundtable and Marketing Roundtable presents...

Driving Revenue with Sales & Marketing Alignment

 
Yes, CEOs like well-designed websites. They still enjoy creative ad campaigns and love positive media coverage.

You know what they really, really like? Revenue.

The benefits of aligned sales and marketing teams are significant. That’s why the VP of Marketing and the VP of Sales now sit on the same side of the conference room table in well-run organizations. But sometimes the roles and responsibilities of the sales and marketing teams aren't clearly defined in a way that leads to success across both teams. Join us for an interactive panel discussion to define what alignment looks like, in order to:

•Drive revenue growth
•Retain customers
•Expand your customer base


SPEAKERS:

(Moderator) Christopher Steer, Esq.
Partner & Managing Director, entreQuest

 


Chris Steer is a partner and managing director with entreQuest, an engagement and performance consultancy firm in Baltimore.

His responsibilities at eQ include leadership in business development and marketing, innovation, and strategic planning. Steer joined the eQ team in 2014 as Vice President, Business Development. He is a seasoned entrepreneur, business advisor, and attorney, with extensive experience leading and developing teams across many different industries.  A graduate of Johns Hopkins University and the University of Maryland School of Law, Steer is a longtime adviser to entrepreneurs and to established businesses.

(Panelist) Steve Navarro,Managing Director & VP Corporate Development, Right Source Marketing



As a managing director and vice president of corporate development at Right Source Marketing, Steve Navarro is responsible for client success and overall business growth.

Steve brings 25 years of experience in revenue and organizational growth strategies. He has held various leadership roles including vice president of market development at R2integrated, where he led sales and client development, offering integrated digital marketing solutions. 

Steve has a bachelor’s degree in business and economics from Randolph-Macon College in Virginia and is actively involved in the business community in Baltimore. He sits on board of directors for the Education Foundation for Baltimore County Public Schools, and the advisory board for Greater Baltimore Committee and Howard Tech Council.

(Panelist) Sarah Sedlak, Business Development Manager, SC&H Group



As a Business Development Manager with SC&H Group, Sarah Sedlak is responsible for building the firm's brand regionally through new client acquisition, relationship development, and account planning. She is also involved in sales coaching and relationship management training initiatives.                   

Sarah has over 12 years of experience in professional services business development. Prior to SC&H Group, Sarah was the Director of Business Development for a regional CPA/wealth management firm. She began her career with a business consulting firm in a national sales role, selling professional services to Fortune 500 C-level executives. 

Sarah graduated from Washington & Lee University with a Bachelor of Arts degree. She is actively involved in Baltimore's business and civic community, volunteering with Junior Achievement, Business Volunteers Maryland, and the Friends of Patterson Park. 

WHEN:

Tuesday, May 17th, 2016

LOCATION:

Loyola University Sellinger School of Business
2034 Greenspring Drive
Timonium, MD 21093

TIME:

8:00 to 8:30 AM
Networking & Breakfast


8:30 to 9:30 AM
Presentation

Host SPONSOR:

Breakfast Sponsor:

TBD

Non-Member Registration: $35
Member Registration: Free

If you are a first-time visitor of the HVBF, you are eligible for free admission to one (1) HVBF event. Please Contact Us to request your complementary registration.

 
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