“The emergence of Internet-based social media has started a new kind of conversation among consumers and companies, challenging traditional ideas about marketing and brand management while creating new opportunities to understand customers and connect with them instantly.” ~ The Harvard Social Report
Social media transforms the way we do business. In The State of Social Media, Dena Lorenzi, Social Media Partner at Sparks! Web/Media/Marketing will offer a macro view of developments in social media and look at critical trends affecting your business. Discover how to use social media marketing to build brand awareness, increase visibility and engage in important conversations. Come away with tactics essential to becoming more relevant online.